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M.Chapoutier Australia Trophy for Best Shiraz at Concours des Vins du Victoria awarded to Harcourt Valley Vineyards

Guillaume Jourdan,
Brand awareness and improve brand image by building customized strategies for wine estates
France

The family-owned boutique winery Harcourt Valley Vineyards (run by Barbara Livingstone and her two sons, Kye and Quinn) has recently won the M.Chapoutier Australia Trophy for Best Shiraz at "Le Concours des Vins du Victoria" wine competition. "It is great to be recognised for the quality of our wines. We are only a small, family-owned business and winning awards such as these will help get our name out there." said Barbara to the press.

Le Concours des Vins du Victoria is a wine competition in Australia which involves a panel of French wine experts and commentators judging Victorian wines. It is organised by the French-Australian Chamber of Commerce and Industry.

Like in Hermitage, Michel Chapoutier's challenge is to show the diversity of this area by producing and promoting racy Shiraz from different type of soils. He declared: "Year after year, this competition is a great opportunity to get a deeper understanding of the classic Australian shiraz wine style which I like so much and which shows that terroirs can make distinctive wines.

At Domaine Tournon and in many other places in Australia, Shiraz or Syrah can give outstanding results. M.Chapoutier trophy for Best Shiraz is our way to support talented australian winemakers and help them to promote their own search of excellence."

In 1997, true to his pioneering spirit, Michel Chapoutier set out to explore the terroirs of the oldest continent. He wanted to meet people, people like him with a passionate interest in bringing out the true character of vines. A matter of convictions, too, prompting discovery and observation.

He found land awaiting its revelation. Michel Chapoutier’s aim is to invent properties, not to follow the example of others. Michel Chapoutier buys land and joins forces with major winemaking families, playing on their complementary know-how and experience. The result is exceptional Shiraz wines, displaying great elegance and mineral purity.

Seeking excellence in the land Down Under, Michel Chapoutier bought in 2009 two new vineyards (Shays Flat Estate and Landsborough Valley Estate) in the Victorian Pyrenees to set up the fully owned Domaine Tournon.The cool weather patterns and unique soil in this region are an ideal place for the development of Chapoutier’s biodynamic winegrowing philosophy, and of extending Rhône traditions.

To learn more about Guillaume please visit www.vitabella.fr .

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